PL
Book cover Public Relations bibliotek naukowych w Internecie

Public Relations bibliotek naukowych w Internecie

Series: Prace z Bibliotekoznawstwa i Informacji Naukowej

Pages: 232 Book format: 15,5x23 cm Publication date: 2007 Publication date: 01.09.2007 E-book publication date: 04.05.2023
The book offers an evaluation of 234 library websites regarding Public Relations. These websites, existing in 2005, belonged to 394 Polish scholarly institutions: universities, the Polish Academy of Sciences and research institutes. The purpose of the book was to research the contribution of libraries to the overall image of scholarly institutions on the Internet. On the basis of 430 theoretical and empirical works published in Polish, English and German between 1990 and 2006, the elements that build up the image of libraries and scholarly institutions on the Internet were identified. Then these elements were applied as criteria in the process of Internet PR evaluation. The contents of selected academic library websites were analyzed so as to demonstrate their influence on the image of supervising institutions. The research method employed was -websites content analysis, as termed by the author. She also prepared a questionnaire listing 378 features of library websites divided into 17 categories. They represent those elements that potentially exert the strongest impact on the image of scholarly institutions in social reception. The results were presented by means of SWOT analysis. The strengths of web services were pointed out, e.g. presentation of scientific research achievements and organizational culture. The observed weaknesses were, among others, low interactivity or too limited target groups. These weaknesses may be turned into opportunities, within library milieux, to improve the image of the supervising institutions by e.g. exchanging experiences, increasing co-operation among librarians and eliminating negative factors, such as the low status of libraries and the profession of librarian. The best PR practices should inspire decision-makers and those who are responsible for creating the image of libraries in public communication via the Internet.

Book description

Language Polish
Title in English Public relations : biblioteki, wydawnictwa, informacja naukowa, uczelnie
Edition first
ISBN: 978-83-233-2367-9
e-ISBN (pdf): 978-83-233-8226-3
Country of producer: Poland

RECOMMENDED BOOKS

Eliane Brum

Kolekcjoner porzuconych dusz

(Paperback with flaps)

39.90 zł
31.92 zł
Makoto Shinkai, Naruki Nagakawa

Ona i jej kot

(Paperback with flaps)

33.99 zł
27.19 zł
Lydia Pyne

Prawdziwe fałszerstwa

(Paperback with flaps)

48.90 zł
39.12 zł
Book cover Doktor White i jego głowy
Brandy Schillace

Doktor White i jego głowy,

(Paperback with flaps)

69.30 zł
55.44 zł

NEW BOOKS

Book cover Refleksje latynoamerykanistyczne
ed. Karolina I. Kaleta

Refleksje latynoamerykanistyczne

( Paperback )

47.25 zł
37.80 zł
Book cover Brak
Urszula M. Pilch

Brak

( Paperback with flaps )

50.40 zł
40.32 zł
Book cover Zarządzanie zielonymi hotelami
Marek Bugdol , Daniel Puciato

Zarządzanie zielonymi hotelami

( Paperback )

51.45 zł
41.16 zł
Book cover 25 milionów iskier
Andrew Leon Hanna

25 milionów iskier

( Paperback with flaps )

45.00 zł
36.00 zł
Book cover Niedojrzali emocjonalnie
Lindsay C. Gibson

Niedojrzali emocjonalnie

( Paperback with flaps )

63.00 zł
50.40 zł
Book cover Rozwój dziecka i teoria poliwagalna
Marilyn R. Sanders , George S. Thompson

Rozwój dziecka i teoria poliwagalna

( Paperback with flaps )

67.99 zł
54.39 zł
Book cover Terapia rodzin oparta na mentalizacji
Eia Asen , Peter Fonagy

Terapia rodzin oparta na mentalizacji

( Paperback with flaps )

62.00 zł
49.60 zł
Book cover Cyfrowa socjologia jakościowa
Grzegorz Bryda

Cyfrowa socjologia jakościowa

( Paperback )

54.60 zł
43.68 zł
Book cover Własnymi ciałami mierzymy tę ziemię
Tsering Yangzom Lama

Własnymi ciałami mierzymy tę ziemię

( Paperback with flaps )

71.50 zł
57.20 zł
ed. Ewa Data-Bukowska , Magdalena Wasilewska-Chmura

Filologiskt smörgasbord 5

( Paperback )

44.10 zł
35.28 zł
Book cover Obecność lęku
ed. Mateusz Falkowski

Obecność lęku

( Paperback )

54.60 zł
43.68 zł
Book cover Topiel, Miasto, Mściciel
Stanisław Przybyszewski

Topiel, Miasto, Mściciel

( Hardcover )

65.10 zł
52.08 zł
Book cover Kraszewski
Mateusz Skucha

Kraszewski

( Paperback with flaps )

47.25 zł
37.80 zł
Book cover Separacje
ed. Bogusława Piasecka , Katarzyna Morajda

Separacje

( Paperback with flaps )

48.90 zł
39.12 zł
Book cover Myśląc z wirusami
ed. Mateusz Borowski , Małgorzata Sugiera

Myśląc z wirusami

( Paperback with flaps )

52.50 zł
42.00 zł
Od przysłowia głowa nie boli
Grzegorz Szpila

Od przysłowia głowa nie boli

( Paperback with flaps )

46.20 zł
36.96 zł
Out of stock
Book cover Transkreacje
Gabriel Borowski

Transkreacje

( Paperback with flaps )

47.25 zł
37.80 zł
Book cover Αἰολικά
Wojciech Sowa

Αἰολικά

( Paperback )

54.60 zł
43.68 zł

Our website uses the cookies.

Read more...